Kotler Ch. 1 Jetblue Company Case 14th Edition

1. The need beingness met by JetBlue is mainly transportation. In nows world consumers need to be subject to travel long-distances quickly and JetBlues practices ensure customer comfort/ joy along the journey. The wants of JetBlues customers be to safely and quickly travel on an airplane. They as well as want to be comfortable and inured well. JetBlue accomplishes this by providing leather seats and amusement with neat customer service. The demands of this airlines customers are pretty paltry. They are already flying on a push aside airline, yet they have great amenities such as more legroom.There are non really any wants that gold needs to back in this scenario. JetBlue has through with(p) a good job at ensuring everything from email is available at no extra charge. 2. Consumers exchange money and eon for a flight with JetBlue. They also go out up the ability to fly with other airline. In exchange, however they get the euphoric jetting experience. This includes amen ities such as plush seats and snacks combined with exquisite customer service. From the terminal, to the plane, JetBlue employees are courteous and nice.This general experience is highly valued by JetBlue and is supported by all the small facets of their market offering. 5. JetBlue should certainly be able to continue building customer relationships successfully. enchantment Southwest is a competitor, JetBlue does have the agonistic edge in cost. Also, their fun tillage combined with loyal customers who spread the boy certainly helps continue this success. Its not easy to offer such great amenities while also having low fares, but JetBlue also places a quite a little of value on their intangible terrific customer service.